Our Story

Distilled is an independent, Singapore-based brand development agency representing beverage brands both locally and regionally. Our mission is to be 'boots-on-the-ground' for our partners by providing time and attention to growing product awareness, building brand equity, and driving sales in South East Asia through activation and events. We distribute craft spirits to trade and consumers, run educational spirits events for trade and public, and tailor make awards programmes. We also create memorable consumer experiences, from bespoke cocktail events to at-home-tastings.


Who We Are



Stefanie Goh came into the food and beverage business by accident. On a trip to Melbourne in early 2014, she was introduced to cold brew coffee by an old friend and decided to develop her own product on return to Singapore. Fast forward six months and Birdy's Cold Brew Coffee was launched at Whisky Live that year.

That was also the weekend Stefanie discovered the world of bespoke cocktails. Whenever she got a chance, she would sit at the bar and trade cold brew coffee for knowledge about spirits and the art of crafting a quality cocktail. Bartenders would twitch with anticipation of caffeine whenever she walked through the door.

She is now a certified barista, and her passion is concocting espresso-based cocktails and working with Distilled's brands. The transition from producer to importer, distributor, and brand champion was a natural one. "As a small-batch producer, I am in a unique position because I can relate to the challenges an artisanal brand faces. The success of your product begins and ends with the time, quality, and passion you put into each drop."

Prior to finding her calling in the food and beverage industry, Stefanie spent two decades in marketing communications and brand development in the aviation and technology sectors.

Sales & Brand Manager

Jeremy Ho is making a switch to brand management and distribution with Distilled. A familiar face in the Singapore cocktail bar industry and with a decade's experience in F&B managing some of Singapore's famous venues including the iconic Marina Bay Sands. He has worked with some of Singapore's more established bartenders, as well as cultivating opportunities for young talent to grow and flourish.

Jeremy is a gin and rum lover who enjoys recreational visits to cocktail bars and beverage-related events. Over the years, he has built a large network locally and around the region by always engaging with everyone he meets.

His passion for the industry and curiosity is what drives him to get to know and understand the people behind the bar concepts, local products, and trends within that market.

You can follow Jeremy on Instagram or reach him at jeremyho@distllled.fun.